Vivien Leigh on the cover of Picture Play

Cover of a British edition of the American film fan magazine Picture Play from May 1939. The cover features an image of Vivien Leigh alongside Joan Bennett and Hedy Lamarr with the caption 'Who's Who and Why'. The article accompanying the cover image appears on page 12 of the magazine, written by Edith Gwynn, titled: 'the old Hollywood "army game": is startling resemblance of our cover girls a Hollywood freak or by plan?'

The article suggests that Hollywood casting tends to favour particular types of female stars, noting the strong physical resemblance between the three actresses who look 'as alike as the three walnut shells (in their own smooth and pretty ways) in the famous old army game!' The writer profiles all three actresses, turning to Leigh last.
Creator Picture Play
Contributor Edith Gwynn
Subject Vivien Leigh
Source Bill Douglas Cinema Museum
Publisher Street & Smith
Date 1939-01-05
Format Magazine
Type Press
Identifier EXEBD25403
Coverage 1930s