An original packet of Olivier cigarettes. These were a luxury cigarette brand launched by Benson & Hedges in 1956 featuring Sir Laurence Olivier's name. This unopened packet contains the original cigarettes within.
Laurence Olivier received both royalties on sales of the brand and quantities of the cigarettes for his own use. The existence of this kind of product speaks to the power of Laurence Olivier's star image during this period and the transformation of his identity as a stage and screen star into a marketable brand.
Vivien Leigh utilised her name in other ways in and around her profession. Her production company, for example, was named V. L. Productions.
Laurence Olivier received both royalties on sales of the brand and quantities of the cigarettes for his own use. The existence of this kind of product speaks to the power of Laurence Olivier's star image during this period and the transformation of his identity as a stage and screen star into a marketable brand.
Vivien Leigh utilised her name in other ways in and around her profession. Her production company, for example, was named V. L. Productions.
| Subject | Vivien Leigh |
|---|---|
| Source | Bill Douglas Cinema Museum |
| Date | 2019-01-01 |
| Format | Photograph |
| Type | Ephemera |
| Coverage | 1950s |